Blu-ray Q1 sales nearly double in 2009
By Susanne Ault -- Video Business,04/15/2009
APRIL 15 | Blu-ray Disc keeps growing despite tough economic times, nearly doubling its year to date 2009 sales over the same frame in 2008, according to Adams Media Research.
About 9 million high-definition units sold in the U.S. from January through March, up from the 4.8 million that sold during first-quarter 2008, according to Adams.
Additionally, Adams reports that there are now 10.5 million Blu-ray households, encompassing owners of both Blu-ray set-tops and Blu-ray-enabled PlayStation 3s.
“We are delighted to see continuing, significant growth of the Blu-ray Disc format in the midst of one of the worst economic downturns in recent memory,” said Andy Parsons, U.S. chairman of the Blu-ray Disc Assn. Promotions Committee and senior VP of product planning at Pioneer Home Entertainment. “I think the numbers are a clear indicator that consumers really do understand the value of packaged media, and that even when times are very tough, [consumers] continue to seek out and enjoy the best possible high-definition content.”
Post a comment Return to article View other article discussions
| Submitted by: | Davebg (Davebg@yahoo.com) 4/16/2009 12:58:58 AM PT |
According to DEG, there's 264 million DVD enabled devices in the US and Canada, and last year 1.4 billion DVDs sold. That's 4 per year, or one a quarter ( www.dvdinformation.com/News/press/CES2009yearEnd.htm) . Of course, that doesn't take into account homes with more than one player, unused players, devices that aren't used for DVD playback.
But then again, neither does the stupid attach rate argument.
| Submitted by: | Bob Schumberg 4/16/2009 12:04:00 AM PT |
| Location: | New York, New York |
| Occupation: | Self Employed |
So according to these numbers, the average Blu-Ray household is buying less than 1 Blu-Ray every quarter. And these are numbers we should be cheering. This is a complete disaster for Blu-Ray.
Post a comment Return to article View other article discussions
