Blu-ray players reach 2.7 million units sold
By Susanne Ault -- Video Business,12/03/2007
DEC. 3 | The Blu-ray Disc Assn. is touting a new milestone passed over the Black Friday shopping period, noting that player sales since launch reached 2.7 million units through Nov. 24.
Like the HD DVD camp’s recent claims, the figure encompasses both Blu-ray-capable gaming devices and Blu-ray set-top players.
Through October, there had been 2 million units sold of the Blu-ray-enhanced PlayStation 3. That arguably gives Blu-ray set-tops a 700,000 piece of overall format unit sales. But the picture is muddied somewhat by the likely gangbuster PlayStation 3 sales in November due to the introduction of the relatively cheap $399 PlayStation 3. November console sales will not be available from the NPD Group until mid-December.
It’s tough to calculate specific gains for Blu-ray set-tops, as many of the manufacturers have not released sales information on their players to this point.
Still, the 2.7 million sold is a clear achievement over the HD DVD side, which pushed its installment base to 750,000 units following widespread holiday retail sales, notably including $99-priced players at Wal-Mart and Best Buy. Although not as steeply priced-slashed as rival HD DVD, many Blu-ray players also were sale-priced at retail. Several chains were offering Samsung and Sony Blu-ray players at $399, $100 below their $499 list prices.
The BDA last week also trumpeted its continuing lead in Blu-ray software sales, which in the weeks leading up to Black Friday had been outpacing HD DVD titles by a two-to-one ratio. During the Black Friday period, BD titles made up 72.6% of all high-def purchases, with HD DVD totaling 27.4%, according to Nielsen/VideoScan figures cited by BDA.
The fact that BD software remains the sales leader in an environment of heavy HD DVD player discounting is especially heartening to the BDA.
A statement from the group noted, “Despite the $99 HD DVD fire sale, Blu-ray movies were flying off the shelves in this crucial holiday shopping period.”
According to the BD camp, total BD disc sales in the U.S. since launch topped 4 million units in November, about the same time HD DVD software sales passed just 2.5 million units.
To date in the U.S., 18 of the Top 20 high-def releases are Blu-ray, according to the BD camp.
According to Media Control Gfk International figures cited by BDA, BD movies control 73% of the European market, outselling HD DVD by a three-to-one margin, and BD holds a 95% share of the high-def recorder market in Japan.
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| Submitted by: | daveyd (daveyd@hotmail.com) 12/6/2007 12:02:07 PM PT |
| Location: | england |
| Occupation: | fudbuster |
of course yes, because HDDVD havent had any offers or giveaways at all.
FACT: BD is outselling HDDVD everywhere Disprove it.
| Submitted by: | Dennis Chimelis 12/5/2007 12:39:29 PM PT |
What I find interesting:
750,000 HD-DVD players sold = 2.4 million HD-DVD titles sold
2.7 nillion Blu-ray players sold = 4 million Blu-ray titles sold.
Breakdown:
For every HD-DVD unit sold, roughly three HD-DVD discs are purchased.
For every Blu-ray unit sold, roughly 1.5 Blu-ray discs are sold.
Conclusion: HD-DVD owners purchase more movies despite fewer titles available to them.
Interesting.
| Submitted by: | Joe 12/4/2007 2:09:20 PM PT |
| Location: | Methuen |
| Occupation: | manager |
Blu-Ray has run TWENTY Buy 1, Get 1 Free (or 50 - 55% off) disc sales in 2007. There are entire threads on AVS and bluray.com dedicated specifically to these sales since they're so prevalent. Blu-Ray is the biggest smoke & mirrors game around. Nobody buys the players besides the PS3 videogame, and all these gamers need to be coaxed into buying the movies at half price when they're cheaper than DVD's. What happens when the BDA studios actually want to start doing something novel, like making a profit?
| Submitted by: | Dave 12/4/2007 4:23:59 AM PT |
So buy yourself a BD-Player as soon as it's about 200$...you will have to purchase it sooner or later anyway...but till then love your HD-DVD-Player as much as you like...;)
| Submitted by: | owen 12/3/2007 5:15:58 PM PT |
the only way blu-ray was able to get so many movies sold was when sony and disney had there buy one get the other free. Both formats are trying hard i got an hd dvd player the only time i would get a blu-ray player is if it was $200 and they were done with that hole spec 1.0, 1.1, 2.0 crap just get your ..... together. a roonm full of smart asses and they can't even finilize a format
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