HD DVD-based format on the move in China
By Susanne Ault -- Video Business,09/07/2007
SEPT. 7 | Chinese laboratory Optical Memory National Engineering Research Center (OMNERC) is moving ahead with the China High Definition DVD, which is a potential boon to the HD DVD camp.
The technology behind the CH-DVD is based on HD DVD construction. Chinese government officials are formally supporting the CH-DVD format.
To support it’s creation, the OMNRC formed the China High Definition DVD Industry Assocation (CHDA), in cooperation with the HD DVD-backing DVD Forum. The CHDA will make a push to launch and promote the first CH-DVD player in the Chinese market in 2008.
The CH-DVD joins another fledgling high-definition format in the country, the Versatile Multilayer Disc. Developed out of a merger with Chinese high-def format EVD, VMD is based on red-laser technology and is from London-based New Medium Enterprises.
OMNERC says that content owners will roll out movie titles in the CH-DVD format, but the lab did not specify suppliers.
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| Submitted by: | Andrew 9/10/2007 2:25:10 AM PT |
| Location: | Germany |
| Occupation: | Doctor |
www.screendigest.com
The only difference between the latter and the standard HD DVD format is the modulation scheme: the optical pickup in HD DVD China player will be able to play standard HD DVD discs, although Chinese discs will not be playable in standard HD DVD drives
The agreement announced early this morning US time is critical, because up until now, China has been reluctant to participate in the high-definition video disc industry unless it had an opportunity to bring its own video encoding standard to bear: AVS, a codec which incorporates elements of MPEG-2, but is otherwise different from -- and some argue, better than -- other MPEG encoding standards and VC-1 in important respects.
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Now, the DVD Forum's involvement has evidently made it possible for Chinese manufacturers to produce components that play blue-laser, high-def discs using the Chinese national standard, though which are fundamentally compatible with HD DVD with only minor adjustments.
The upshot here is this: The same country that has literally upset the LCD TV industry on its ear in just the last year alone, now has the specifications it needs to do the same with high-def video discs. While it makes so-called CH-DVD players for the home market (the name is subject to change, the new consortium says), China can also produce HD DVD players for the rest of the world, at prices that can best be described as Chinese.
All of a sudden, the incentive for studios such as Warner Bros. to call a halt to exploiting new disc technologies its own engineers had patented, and for Paramount to jump ship and abort its Blu-ray support, may be becoming clear.
| Submitted by: | lymzy (lymzy@gmail.com) 9/7/2007 3:33:09 PM PT |
The government official Ms.Bai said literally at this event that Chinese government would not support one over another. They just hope market would decide a winner via fair competition.
Please see details in www.stor-age.com for the quote and related pictures.
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