Sony takes Hancock to HDTV sets before DVD
Gives free Blu-ray copy with download rental
By Multichannel News staff -- Video Business, 10/14/2008
OCT. 14 | FROM MULTICHANNEL NEWS: In a limited attempt to exploit corporate synergy, Sony announced that for a two-week window owners of Internet-connected Bravia HDTVs will be able to rent Sony Pictures’ Hancock prior to retail DVD release.
The movie, which stars Will Smith, will be available to rent for $9.99 for a 24-hour period from Oct. 28 until Nov. 10. Customers must have Bravia televisions equipped with Sony's Bravia Internet Video Link, a device sold separately for $300.
Sony also is throwing in a free Blu-ray Disc copy of Hancock ($39.95 retail price) to customers who rent the movie through their Bravia TVs.
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