IPhone owners most likely to watch video

MOBILE: Mobile Web users surge, building revenue

By Danny King -- Video Business, 5/12/2009

MAY 12 | MOBILE: The number of U.S. mobile Internet users has jumped 74% in the past two years, fueling growth in revenue derived from mobile video usage, said Nielsen, which added that users of Apple's iPhones were most likely out of any next-generation phone owners to watch Web videos.

About 50 million Americans used the Internet through their mobile devices in February, up from about 29 million two years earlier, Nielsen said in a report released yesterday.

With more people using the Internet from their cell phones, mobile-video viewing has surged, causing companies such as AT&T and Verizon Communications to invest more in mobile applications. The number of people who watched mobile video in the fourth quarter jumped 9% from the third quarter to about 11 million, Nielsen said in February.

Additionally, iPhone users, which account for about 10% of mobile Internet users in February, are six times as likely to watch mobile video than users of other types of mobile devices, according to Nielsen. Mobile video use is likely to spike further as devices such as Palm's Pre and updated versions of Research In Motion's BlackBerry are released this summer, Nielsen said.

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