CEA: Average U.S. household spent $120 more on consumer electronics

FROM TWICE: HDTVs expected to have highest growth this year

By TWICE staff -- Video Business, 4/23/2008

APRIL 23 | FROM TWICE: The average U.S. household spent $1,405 on consumer electronics products in the past 12 months, $120 more than the year before, according to new research released by the Consumer Electronics Association (CEA.) The organization’s 10th Annual Household CE Ownership and Market Potential Study is also said to show that HDTVs will have the highest growth in household penetration rates this year.

“More than 50 percent of American homes already own a digital television and it looks like high-definition, or HDTVs, have the potential to match that by the end of the year,” said Chris Ely, CEA’s market research senior analyst, in a release. “With the transition to digital television coming on Feb. 17, 2009, lower prices and an increased awareness of the benefits of high definition, many consumers are deciding to upgrade their televisions.”

Read the full story on TWICE.com.

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