NAB focus on 3D

FROM VARIETY: Highlights were case studies, demonstrations

By David S. Cohen of Variety -- Video Business, 4/15/2008

APRIL 15 | FROM VARIETY: 3D stepped to the forefront at NAB on Monday.

The entire day at the Content Theater was devoted to 3D case studies and demonstrations, and technology partners DreamWorks Animation and Hewlett-Packard got into the act in a separate presentation.

One Content Theater highlight was a live 3D closed-circuit TV transmission from Burbank, Calif., with Howie Mandel and his Deal or No Deal exec producer Scott St. John applying the technology to a gameshow format they're developing: Would You Rather..., based on the existing game title.

The transmission was shown on a projection screen and on specially modified flat-panel HD displays from Hyundai. Produced with technology from 3ality, the company best known for its work on U2 3D, the demo used the same "passive" Real D polarized glasses used in many movie theaters, unlike the "active" shuttered glasses needed for most 3D capable TV sets now available.

Read the full story on Variety.com.

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