Time Warner Cable expands VOD measurement with Rentrak
FROM B&C: Deal includes analytical services
By Glen Dickson of Broadcasting & Cable -- Video Business, 3/12/2008
MARCH 12 | FROM BROADCASTING & CABLE: Time Warner Cable awarded media-measurement firm Rentrak a multiyear services contract to provide it with video-on-demand measurement and analytical services.
Portland, Ore.-based Rentrak, which provides customizable data and analytic tools to cable operators and programming networks, now manages more than 36 billion transactions from more than 45 million set-top boxes, 35,000 movie screens and 10,000 home-video locations across North America and other countries around the world. It said it now processes more transactions annually than credit-card giant American Express.
Read the full story on Broadcasting & Cable.
© 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.