New YouTube tool axes unauthorized video

FROM VARIETY: Service allows companies to block content

By Scott Kirsner of Variety -- Video Business, 10/16/2007

OCT. 16 | FROM VARIETY: YouTube has set up a lost-and-found desk for unauthorized video content.

After nearly a year of delays, the Google-owned online video powerhouse is launching its Video ID service, through which media companies can "claim" videos that have been uploaded to YouTube without permission.

Service, which has been beta-tested by Disney, Time Warner and others, gives media companies the option of blocking their copyrighted content from the site, allowing the content to continue playing for the promotional upside or requesting that YouTube split advertising revenue with them.

Read the full story on Variety.com.

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