Comcast opens theatrical window
FROM VARIETY: Company aims for day and date releases
By Steven Zeitchik -- Video Business, 5/8/2007
MAY 8 | Cable could become the next threat to traditional theatrical windows if the country’s largest cable operator has anything to say about it.
Comcast chief operating officer Steve Burke on Monday made some of the most pointed comments yet about the prospect of cable ops airing tentpole theatricals day-and-date.
Speaking at NCTA’s annual cable show in Las Vegas, Burke laid out a scenario in which the biggest Hollywood pics would be offered as pay-per-view events on Comcast the same day they hit theaters.
Read the full story on Variety.com.© 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.