Despite its title, this documentary is less about the ubiquitous coffee chain and more about the eccentric, highly caffeinated Winter, whose personal goal is to visit every Starbucks in the world. Viewers hoping for some sort of commentary about globalization or mass market penetration will be sorely disappointed. The purpose of Winter’s mission is “simply to do something completely different.”
Shelf Talk: This documentary’s closest kin is Morgan Spurlock’s Super Size Me, which had Spurlock taking on fast food chain McDonald’s, though Starbucking has far less substance. Heretic Films will promote its title with in-store appearances by Winter at—where else?—Starbucks.
Documentary, color, NR (adult themes), 73 min., DVD $19.95© 2009, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.