Lionsgate opts for punchier name

In an effort to build recognizable brand

By Jennifer Netherby -- Video Business, 12/15/2005

DEC. 15 | Lionsgate unveiled a new, one-word corporate logo and name, aimed at turning the company into a recognizable brand, before a gathering of reporters at its Santa Monica, Calif., offices on Thursday.

The new logo drops the space between Lions and Gate and puts the name in all capital letters, with a curved E at the end. It also loses the second word of Entertainment, though the publicly traded company continues as Lions Gate Entertainment officially and keeps its LGF stock ticker.

CEO Jon Feltheimer described the new logo as “clean, simple, elegant, very much fitting the digital age.”

Along with the logo change, the company unveiled a new animated logo with a series of grinding gates before the Lionsgate name appears with a background of clouds. The independent studio said it also has acquired the Web site Lionsgate.com and changed the name of recent U.K. acquisition Redbus to Lionsgate UK.

Execs said the logo change reflects the unification of the company’s theatrical, home video, TV and other divisions.

Feltheimer said the logo change should have a “tremendous impact” on the Lions Gate brand and joked that he has had the same business cards for six years despite the company’s growth.

Feltheimer also pushed the futuristic theme, predicting that digital distribution of content will provide significant revenue in the coming year.

“We would expect it both as a content provider and as a content distributor with CinemaNow,” he said.

Lionsgate owns a stake in the movie download service.

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