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Teen video habits are downright old school
June 30, 2009
The image of the super-connected teen abandoning the stodgy old television set for a life of online video watching? A false one, according to one recent report. A college student, on the other hand…
U.S. teenagers are watching about 6% more TV than they did five years ago, Nielsen said in a report released last week. The average teen spent more than 10 minutes watching live TV per every minute watching online video and DVR playback combined, Nielsen said.
Online-video watching among teens is growing fast, with a 10% larger teenage audience from a year ago and a 79% jump in minutes watched.
Still, a typical teenager's three-plus hours a month watching is far less than the five-and-a-half hours spent by those between the ages of 18 and 24, signaling that broadband Internet is alive and well in the college dorm. Teen online-video watching is also trumped by the four-plus hours a month those 25 to 44--yes that means you--spend on YouTube, Hulu or any other online-video site.
What that means for a home-entertainment industry staking much of its growth on demand for downloadable or video-streamed content is unclear. That said, studios may not need to fret over the prospect of muted growth in demand for digital titles. After all, the average U.S. teen saw about one movie per month in the theater last year, the highest rate among any age group, Nielsen said.
Posted by Danny King on June 30, 2009 | Comments (0)
