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YouTube gets into retail
October 8, 2008

YouTube is turning to retail to monetize its free videos. YouTube has signed e-commerce deals with iTunes and Amazon that provide links so users can click through to buy products related to the videos, according to VB sister publication Variety.

For example, a trailer for EA videogame Spore includes a link to buy the game on Amazon.

Seems like the perfect synergy of entertainment and commerce, similar to TiVo's click for more information options on ads.

I think it's safe to say we'll see more deals like these.


Posted by Samantha Clark on October 8, 2008 | Comments (0)


Industries: Retail, VOD/Downloads

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