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Heavy.com Heading to G4

May 18, 2009 Online video company Heavy.com has inked a deal with gaming channel G4 for its male-centric programming. As part of the deal, Heavy.com shows Behind the Music That Sucks, The Burly Sports Show and Kung Fu Jimmy Chow will be available on G4 VOD, podcasts and starting in June, the company will host an original show on G4's video channel featuring clips from its Attack of the Show series about gadgets and web culture.

The young male gamer demo is one of the most sought after by online video producers. Last month, Sony's Crackle.com announced it would begin streaming movies for free with ads and producing more original series and games geared at guys 18-34. Microsoft has also announced ambitious original online programming plans for shows available through Xbox 360, Zune and MSN.com.

Posted by Jennifer Netherby on May 18, 2009 | Comments (0)