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Netflix Set Top Box Rumor Returns

October 16, 2007 Netflix has filed paperwork to include set-top TV boxes under the Netflix logo, once again fueling (reserved) speculation that it's finally ready to roll out a television-ready receiver.

The filing, just discovered today by Trademork.com, actually happened in late August, which was shortly after the company reportedly tested several models on a super-secret focus group.

And back in the summer of 2006, the company laid out a long-term vision that included a set-top box to download movies.

It's no shocker that the company would finally get around to taking care of its legal paperwork.

It was rumored that Netflix would unveil two boxes, one with component and HDMI connections for $100, and a composite S-video model for $50.

The language in the filing covers "receipt, download, playing, viewing, and rental of audio and video programming through the use of internet connections".

Netflix has given no indication of when such a box might make it to market.

Posted by Ned Randolph on October 16, 2007 | Comments (0)