Link This |
Email this |
Blog This |
Comments (0)
Bratz Girlz Really Rock DVD
June 20, 2008
Lionsgate is delivering another animated Bratz feature on Sept. 2, and the studio is backing it with a big promotional campaign.
For MGA Entertainment's Bratz Girlz Really Rock, Lionsgate has set up the following marketing support:
· In-theatre advertising on the big screen on over 3000 screens
· Multi-platform DVD advertising campaign this fall reaches girls everywhere!
o Girl targeted TV on Nickelodeon, Nick at Night, CBS, NBC, ABC family, Toon Disney and
more
o Radio Disney campaign
o In-Mall advertising in top 7 markets
o Online ad campaign: Girls Life.com, Nickelodeon.com, neoPets.com, Kidsworld.com, Cartoon
Doll Emporium, and more!
· Trailered on over 500K Bratz DVD’s
· DVD bursts on Girlz Really Rock toys
· DVD tags on toy ads
· Prominent placement on Bratz.com and Online advertising campaign to Bratz fan club reaching
1.6 MM girls
· Bratz Girlz Really Rock Toy ad campaign to include DVD call-outs:
o 16 weeks of Toy TV
o Girls Life Print & Nick Magazine Print
· POP Materials
o Displays and clip strips
The movie's DVD extras aren't nearly as extensive, but still look fun.:
· One-on-one interview with Jasmin Larian, inspiration of the “Yasmin” doll and
daughter of Isaac Larian, CEO, MGA Entertainment, the company behind the Bratz
franchise
· Deleted scenes
· Make Your Own Music Video - choose the song you would like to star in and make
your own video!
· Sing-Along to new songs
· Fun Bloopers!
In the Bratz' first musical movie, the girls attend Camp Sunshine, an elite performing arts camp, where the winner of the camp showcase gets to star in a Hollywood movie.
Prebook date is Aug. 6, and the DVD will be priced at $19.98.
Posted by Samantha Clark on June 20, 2008 | Comments (0)
