Samantha Clark

Bratz Girlz Really Rock DVD
June 20, 2008

Lionsgate is delivering another animated Bratz feature on Sept. 2, and the studio is backing it with a big promotional campaign.

For MGA Entertainment's Bratz Girlz Really Rock, Lionsgate has set up the following marketing support:

·         In-theatre advertising on the big screen on over 3000 screens

·         Multi-platform DVD advertising campaign this fall reaches girls everywhere!

o        Girl targeted TV on Nickelodeon, Nick at Night, CBS, NBC, ABC family, Toon Disney and

      more

o        Radio Disney campaign

o        In-Mall advertising in top 7 markets

o        Online ad campaign: Girls Life.com, Nickelodeon.com, neoPets.com, Kidsworld.com, Cartoon

      Doll Emporium, and more!    

·         Trailered on over 500K Bratz DVD’s

·         DVD bursts on Girlz Really Rock toys

·         DVD tags on toy ads

·         Prominent placement on Bratz.com and Online advertising campaign to Bratz fan club reaching

     1.6 MM girls

·         Bratz Girlz Really Rock Toy ad campaign to include DVD call-outs:

o        16 weeks of Toy TV

o        Girls Life Print & Nick Magazine Print

·         POP Materials

o        Displays and clip strips

The movie's DVD extras aren't nearly as extensive, but still look fun.:

·         One-on-one interview with Jasmin Larian, inspiration of the “Yasmin” doll and

      daughter of Isaac Larian, CEO, MGA Entertainment, the company behind the Bratz

     franchise

·         Deleted scenes

·         Make Your Own Music Video - choose the song you would like to star in and make

     your own video!

·         Sing-Along to new songs

·         Fun Bloopers!

In the Bratz' first musical movie, the girls attend Camp Sunshine, an elite performing arts camp, where the winner of the camp showcase gets to star in a Hollywood movie.

Prebook date is Aug. 6, and the DVD will be priced at $19.98.

Posted by Samantha Clark on June 20, 2008 | Comments (0)