Disney takes Mickey back to his roots
FROM VARIETY: Videogame gives icon retrofit
By Chris Morris of Variety -- Video Business, 11/3/2009
NOV. 3 | FROM VARIETY: Disney is taking Mickey back to his roots.The Mouse House will reintroduce its famous mascot in Epic Mickey, a videogame due late next year that will revive several of the character’s key personality traits that have been dulled or forgotten since his introduction in the late 1920s.
While vidgames have become a more important part of the company in recent years, Disney has deliberately avoided casting Mickey in starring roles in its top titles, with the exception of Kingdom Hearts, a 2002 role-playing collaboration with Square Enix that led to several sequels and combined Disney characters with the Final Fantasy franchise.
Read the full story on Variety.com
