Video-on-demand now 27% of Internet traffic: Study
FROM MCN: Peer-to-peer usage falls to 20% of total, vs. 32% in 2008
By Todd Spangler of Multichannel News -- Video Business, 10/26/2009
OCT. 26 | FROM MCN: Video and audio streaming from sites such as YouTube and Hulu now accounts for about 27% of the Internet's global traffic -- up from 13% in 2008 -- while consumption by peer-to-peer applications has dropped as a percentage of the total, according to a report by network-management systems vendor Sandvine.
Peer-to-peer file sharing represented 20% of all usage on the 2009 survey of 20 Internet service providers worldwide, compared with 32% in 2008. Even though the amount of traffic consumed by P2P applications continues to grow on an absolute basis, video-on-demand applications are growing more quickly, Sandvine CEO Dave Caputo said.
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