Eisner cuts deal for Web shows
FROM VARIETY: Pacts with Rogers Communications for funding
By Cynthia Littleton of Variety -- Video Business, 10/26/2009
OCT. 26 | FROM VARIETY: Michael Eisner has grand plans for his made-for-Internet production business.Eisner’s Tornante Co. has cut a deal with Canadian media conglom Rogers Communications to help fund the production of as many as 30 Web skeins a year through his Vuguru production shingle.
"We’re going to put the foot to the metal. We’re trying to show that high-quality content with a promotable hook can get an audience on the Web," Eisner told Video Business sister publication Daily Variety. "If you can get an audience, you can get advertisers. I think the big upside in the entertainment business in the future is probably not the movie business or other existing businesses. I think it’s going to be story-driven content delivered through the Internet."
Read the full story on Variety.com
