Tectonic shift coming for biz
FROM VARIETY: Pace of technology change expected to increase
By Diane Garrett of Variety -- Video Business, 10/20/2009
OCT. 20 | FROM VARIETY: You ain't seen nothing yet.That was the refrain at Variety's inaugural entertainment and technology summit Monday at the Loews Hotel in Santa Monica.
A roster of showbiz heavyweights marveled at the speed of technological change, and predicted the pace would increase in the months ahead as companies try to reshape old economic models, rethink megamergers like NBC U and Comcast -- and, crucially, redefine their own goals and their relationship with audiences.
"I think the competitive landscape one year from now is going to be nothing like we know it today because everybody's going to buy something -- and they are going to buy it cheap," said Soleil-Media Metrics managing director Laura Martin during the summit's global strategies session.
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