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Paramount looking for distribution partner

PHYSICAL: Studio in talks with Sony, Fox

By Marcy Magiera and Susanne Ault -- Video Business, 6/30/2009

JUNE 30 | PHYSICAL: Paramount Pictures is in talks to farm out some of its home entertainment operations to another studio, which would likely result in considerable cost savings to the Viacom unit.

Paramount is in negotiations with Sony Pictures Home Entertainment and 20th Century Fox Home Entertainment, and possibly others, to take over physical fulfillment of its product to retail and back-office functions such as billing and collections. Fox has similar relationships with Lionsgate and Anchor Bay Entertainment, and a more expansive one with MGM, and Universal provides similar service to Summit Entertainment, but no major Hollywood studio currently handles such duties for another major.

Paramount would retain its own brands and sales and marketing departments. It also currently handles distribution of DreamWorks live-action titles through 2010 and DreamWorks Animation titles through 2012, which would also presumably be included for now in whatever deal Paramount strikes.

The discussions, which were first reported by Financial Times and confirmed by VB, are the latest in a string of significant changes at Paramount, which has been without a division president since Kelley Avery left the company in May. Earlier, in December, domestic president Meagan Burrows and several other senior executives left the division.

The studios involved had no comment.

Paramount, like other studios, is grappling with the maturation of the DVD market, which saw consumer sales fall by about 15% in the first quarter. Though sales of the Blu-ray Disc high-def format are growing by more than 100%, neither it nor new digital formats are large enough yet to counterbalance the DVD decline.

A deal with Paramount would put another studio in the position to collect fees on a large volume of product. The studio will have two of the fall’s biggest home entertainment titles: Transformers: Revenge of the Fallen and Monsters vs Aliens.

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