Warner, NFL to produce custom football DVDs

PHYSICAL: Will partner with sponsorship firm Activa Global Sales and Entertainment

By Susanne Ault -- Video Business, 6/30/2009

JUNE 30 | PHYSICAL: Warner Home Video and NFL Films have partnered with sponsorship firm Activa Global Sports and Entertainment to develop custom football DVD content.

Activa, which has created professional sports medallions for such partners as the Chicago Tribune and Pittsburgh Post-Gazette, will work with Warner and NFL Films to craft DVD material to fit sponsors’ marketing goals.

“We chose to hire Activa Sports and Entertainment because of their extensive experience developing and activating sponsorship programs as well as their insight into the kinds of marketing and promotional programs that resonate with sports fans,” said Jeff Brown, executive VP/general manager of non-theatrical franchise at Warner.

Barry Wolper, chief financial officer at NFL Films, added, “NFL Films is excited to be represented by Activa Global Sports and Entertainment, a first-class organization who will help us provide both NFL sponsors and licensees with cutting-edge premiums showcasing our extensive library of content.”