Cinema Expo pitches 3D to theaters
FROM VARIETY: Cameron throws weight behind new technology
By Ian Mundell of Variety -- Video Business, 6/29/2009
JUNE 29 | FROM VARIETY: Cinema Expo had one message for Europe's theater owners last week: Get behind 3D.Other industry concerns, such as piracy and preserving release windows, took a backseat at the Amsterdam confab to a concerted push from Hollywood's 3D faithful.
There was an extended preview of Avatar presented by James Cameron and Sigourney Weaver, the global 3D premiere of Fox's Ice Age: Dawn of the Dinosaurs and a Disney screening of Up in 3D, plus a preview of the studio's stereoscopic slate, including sequences from Robert Zemeckis' A Christmas Carol and the retrofitted Beauty and the Beast.
"Meet us on Dec. 18 with as many screens as you can," Cameron beckoned. "You don't want to be watching everyone driving down the street to the other theater because it has 3D."
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