Film may have found its Guitar Hero
FROM VARIETY: YooStar lets fans into classic scenes
By Chris Morris of Variety -- Video Business, 6/29/2009
JUNE 29 | FROM VARIETY: When Jimmy Durante famously said, "Everybody wants to get into the act," he couldn't have known that now, in the Internet Age, everybody just might be able to.YooStar, a startup company that debuted in January, is getting ready to launch a system that lets fans insert themselves into classic movie scenes and act "alongside" the movie stars for $170. In a nutshell, YooStar wants to be "Guitar Hero" for movies.
"We see this entire thing as a new revenue stream that will benefit a lot of people and a lot of studios in Hollywood," says Todd Unger, VP of marketing at YooStar.
Read the full story on Variety.com.
