Sony promotes green message of River
Robert Redford fly fishing movie comes to Blu-ray July 28
By Laurence Lerman -- Video Business, 6/23/2009
JUNE 23 | PHYSICAL: Sony Pictures Home Entertainment is celebrating the Blu-ray Disc debut of its A River Runs Through It, a movie with an environment message, with a day of fly fishing and a conservation presentation scheduled for an upcoming press junket.
Based on Norman Maclean’s popular 1976 novella, the 1992 movie is about a family of Montana men in the ’30s whose passion for fly fishing acts as a metaphor for their views on life and love. Craig Sheffer, Brad Pitt and Tom Skerritt star in the Robert Redford-directed film.
Sony will release the movie on Blu-ray on July 28 outfitted with a supplemental featurette on the Blackfoot River, the setting of the film’s story and one of Montana’s most beautiful and renowned natural river valleys.
The Blackfoot River was so ecologically damaged in the late ’80s that the River Runs Through It shoot was moved to a different river. Many of the fishing scenes were filmed in the Boulder River Valley, south of Big Timber, Mont. After the film was released to critical acclaim and a solid box-office gross of $43 million, the Blackfoot River Challenge (a not-for-profit group of Trout Unlimited, the national organization for the improvement and betterment of the nation’s fishing streams) was able to rally support to help restore the Blackfoot River waters to a much better condition.
Next week’s Blu-ray River fly fishing press junket will happen at Manchester, Vt.’s Orvis Pond. The junket’s conservation presentation will feature star Skerritt speaking on behalf of American Rivers, one of the country’s leading conservation organizations for healthy rivers.
