CEA study: Exposure key to 3D TV
FROM TWICE: Technology poised to become 'major force' in home entertainment
By Greg Tarr of TWICE -- Video Business, 2/23/2009
FEB. 23 | FROM TWICE: The more exposure U.S. consumers have to 3D TV, the more interested they become in obtaining 3D TV options, according to a newly produced joint consumer study conducted by the Consumer Electronics Association and the Entertainment and Technology Center at the University of Southern California.
The study, which is titled “3D TV: Where Are We Now and Where Are Consumers,” predicts that 3D technology is now positioned “to become a major force in future in-home entertainment,” the CEA said.
Findings were compiled through a national telephone survey of 1,002 U.S. adults conducted Dec. 18-23, 2008.
According to the study, nearly 41 million U.S. adults reported having seen a 3D movie in theaters in the last 12 months. Of those, nearly 40% said they would prefer to watch a movie in D than that same movie in 2D. That’s compared to just 23% who have not seen a 3D movie in the last year.
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