Gaiam and Planet Green partner for new DVD line
GREEN REPORT: Companies partner for new environmental DVD line
By Wendy Wilson -- Video Business, 2/18/2009
FEB. 18 | GREEN REPORT: A new line of DVDs targeting the greener-living set will arrive in stores March 24 (prebook now).
Health and wellness content supplier Gaiam and Planet Green, the network dedicated to environmentally conscious living, have partnered to create a series of titles focusing on ways to cultivate a more sustainable lifestyle on a budget.
Gaiam will offer corrugated displays to retail and work with Planet Green to include end tags on their programming to promote the releases. The titles also will be advertised on Treehugger.com, and Gaiam will target its database of eco-enthusiasts to promote the product launch.
Read the full story on Video Business + ContentAgenda's Green Report.
