Digital payoff's scarce
CES FROM VARIETY: Young folks dig digital but money's hard to find
By Ben Fritz of Variety -- Video Business, 1/12/2009
JAN. 12 | FROM VARIETY: Young consumers overwhelmingly view all their digital devices as outlets for entertainment, but showbiz's ability to make money off these new platforms is trailing far behind the fast pace of change in consumer behavior.That was the frustrated consensus Friday at a Variety-sponsored panel at the Consumer Electronic Show, where Deloitte presented data from a study on consumer media consumption and execs spent most of their time discussing difficulties building business models around that behavior.
According to Deloitte's survey, titled "State of the Media Democracy," 65% of American consumers view their PC as a more important entertainment device than the TV, and 32% use their phone as a mobile device. The numbers are roughly equal in the U.K., Germany and Japan, with Brazil the only one of the five nations surveyed where digital engagement is significantly higher.
Read the full story on Variety.com.
