Trailer Park adds Geerlings to new group
Company merges two groups to form digital design unit
By Marcy Magiera -- Video Business, 12/15/2008
DEC. 15 | Creative services agency Trailer Park merged two units to form a new digital design group, and in a related move hired VP of business development Evan Geerlings.
Geerlings
The company’s new unit combines the formerly separate digital marketing and Blu-ray Disc design and programming groups.
“Our digital design group has been created to focus on four areas of work on behalf of our industry clients,” said Trailer Park chief operating officer Joel Johnston. “These are DVD menus, DVD authoring, games and Web. Games will include iPhone and other mobile applications as well as Internet games and games specific to DVD and Blu-ray releases. We’re focusing on design and technology as a means of expanding into the next generation of entertainment marketing.”
Geerlings previously co-founded icandy Interactive, a boutique design and interactive studio with such clients as Disney, Warner Bros., Mattel, Paramount and others. He also has worked with Technicolor Creative Services and Manadalay Pictures and was involved in creating HD DVD menus at Warner. He will spearhead business development efforts for the new group, reporting to senior VP Kevin Van Belois.
Some of Trailer Park’s latest projects include Blu-ray menus and an interactive game for Warner Home Video’s Star Wars: The Clone Wars; the “Comic Book Generator” feature for Universal Studios Home Entertainment’s Hellboy II: The Golden Army; and Sinatra.com, a Web site from Rhino Entertainment and Frank Sinatra Enterprises.
