Sony releases second wave of Martini Movies
DVD line targeted to classic film fans
By Susanne Ault -- Video Business, 12/8/2008
DEC. 8 | Sony Pictures Home Entertainment is pouring a second wave of its Martini Movie line, filled with new-to-DVD titles targeting classic film buffs.
Featured titles, streeting Feb. 3 (prebook Dec. 11) at $19.94 SRP, span various decades and different genres. Older films include 1959 spy caper Our Man in Havana, based on the Graham Greene novel, and 1951’s Five, which follows the aftermath of a nuclear holocaust.
Also included are relatively current 1988 comedy Vibes with Jeff Goldblum, as well as ’70s films Gumshoe starring Albert Finney and Getting Straight with Candice Bergen.
Sony plans to target catalog-friendly online and book retailers.
“These are titles that have not been seen on DVD, and I feel they appeal to a new generation of DVD buyers who are open to a little bit of tasting and sampling of films they may not have heard of before,” said Marc Rashba, Sony marketing VP.
The studio hopes its Martini line will become a long-term pipeline for new-to-DVD titles.
