Spy School

Spy School’s plot kicks in at the mid-way point when a famously fabricating student (Forrest Landis) stumbles upon a plot to kidnap the President’s daughter. There’s much wheel-spinning as his family and friends—AnnaSophia Robb (Bridge to Terabithia), D.L. Hughley (The Hughleys), Lea Thompson—refuse to believe him, until it’s nearly too late. A mild homage to the Spy Kids franchise, this one is aimed at school-age children. It’s up against such inventively zany and energetic TV shows as iCarly and The Wizards of Waverly Place—but it lacks their wit and zip.

Shelf Talk: Spy School’s box art, which depicts its skateboarding star being chased by a helicopter in front of the White House, will remind consumers of the popular Spy Kids series. Screen Media will help with a national consumer print campaign and video trade advertising.