Retail execs expect slim gains on Black Friday
TWICE: Chief marketing officers surveyed forcast 1.2% increase in sales
By Alan Wolf of TWICE -- Video Business, 11/24/2008
NOV. 24 | FROM TWICE: Even the prospect of steep savings on Black Friday will fail to rouse shell-shocked consumers, retailers fear.Merchants are now projecting a slim 1.2 percent increase in sales on Black Friday, compared with the 8.3-percent spike enjoyed last year, a new survey of retail executives shows.
Of the 100 chief marketing officers queried on behalf of
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