Move Networks adapts to PermissionTV
ContentAgenda.com
By Paul Sweeting -- Video Business, 11/19/2008 4:37:00 PM
Move Networks, whose adaptive bit-rate technology has made it a favorite streaming platform among big media companies concerned with maintaining high quality with distributing their content on the Web has found a way to offer its service to smaller publishers.
On Wednesday, Move unveiled a partnership with PermissionTV, a software-as-service video platform provider that helps content owners manage and publish content and build applications for monetizing it.
Going forward, PermissionTV will be able to bundle Move’s encoder and proprietary player in its offerings to provide its clients with Move’s video quality boost.
“We get a lot of leads from people who have seen our technology and want to use it for their own video content but they need a lot more in the way of a tool set than we can offer them,” Move CEO John Edwards told Content Agenda at the Future of Television Conference in New York.
“With this deal, we’ll now be able to refer them to PermissionTV who can provide them a full suite of tools and include our streaming technology.”
The reselling agreement is a simple partnership, Edwards said. There was no exchange of equity between the companies.
“We prefer to handle these things as basic partnerships at this point because getting involved in more formal deals could be a real distraction from our core business, which is helping the big media companies achieve great quality on the Web,” Edwards said. “It’s a way to get our technology out there more broadly without having to build and maintain all those additional client relationships. We basically have one client relationship, which is PermssionTV.”
The partnership grew out of a project the two companies worked on jointly for the Metropolitan Opera in New York City.
“The Met obviously is very concerned about the quality of what they’re putting out there,” Edwards said. “So Permission basically put their own tools set around our backend infrastructure. In order to do that, we had to provide them with our encoder and player and it just so of grew from there.”
