Audiences wild about Madagascar
VARIETY BOX-OFFICE REPORT: Role Models exceeds box office expectations
By Pamela McClintock of Variety -- Video Business, 11/10/2008
NOV. 10 | VARIETY BOX-OFFICE REPORT: There was no escaping the strength of Madagascar: Escape 2 Africa as it bowed domestically to an estimated $63.5 million from 4,056 theaters.Family pic, from DreamWorks Animation and Paramount, narrowly scored the best opening of the year for an animated title, besting the $63 million for Disney-Pixar's WALL-E, according to the preliminary results.
Escape 2 Africa -- which also the saw the seventh best opening of all time for a toon -- marked a rollicking start for the holiday box office. But the biggest surprise of the weekend was Universal's Seann William Scott-Paul Rudd laffer Role Models, which grossed an estimated $19.3 million from 2,792 runs, according to Rentrak.
Read the full story on Variety.com.
