IDEA helps member retailers with markeing

Association provides artwork for in-store displays

By Samantha Clark -- Video Business, 11/6/2008

EMA offers artwork for Thanksgiving and December promotions.

NOV. 6 | The Independent Dealers of Entertainment Assn. is reminding member retailers that marketing help is available to push sales during the upcoming holidays.

IDEA has produced artwork for posters, window clings, shelf talkers, counter cards and postcards that can be downloaded ready to be professionally printed. The artwork is free to IDEA members.

Although the artwork program has been running for years, “we’ve been making a bigger push because a lot of people are trying to cut cost, and we want to let people know these are there for them,” said Jennifer Lane, IDEA manager of member support.

The program offers artwork for Thanksgiving and December promotions, as well as evergreen campaigns, such as one promoting renting over TV reruns.

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