Circuit City levels pricing across all channels

FROM TWICE: Program crux of holiday marketing

By Alan Wolf of TWICE -- Video Business, 10/15/2008

OCT. 15 | FROM TWICE: Circuit City is pledging to offer consistent pricing for the products that are sold in store, online or over the phone.

The level-pricing program, dubbed One Price Promise, will be the crux of the company’s holiday marketing program.

“One Price Promise assures Circuit City shoppers that they will be treated fairly and equally regardless of how they shop with us,” said marketing VP Jeff Maynard. “Customers have been telling us how important this is to them, and we want to give them a strong and competitive value proposition when making purchases.”

Read the full story on TWICE.com.