Sony launches BD Live rewards program
Studio's Zohan and Disney's Beauty launch programs
By Susanne Ault -- Video Business, 10/6/2008
OCT. 6 | Sony Pictures Home Entertainment is launching a BD Live rewards program on Oct. 7 to coincide with its DVD/Blu-ray Disc release that day of Adam Sandler vehicle You Don’t Mess With the Zohan.
Dubbed the ‘Sony Pictures Blu-ray Club,’ this program encourages purchases of Sony Web-enabled titles by granting people points each time they register the studio’s BD Live releases.
Consumers can use points toward sweepstakes entries and other added values featured in the existing Sony Rewards program. Crossing many Sony Corp. product categories, this loyalty plan rewards item purchases and consumer participation in surveys, among other activities.
To join the Sony Blu-ray Club at no cost, people first must create a user profile through their Web-enabled Blu-ray players or at the Sony Rewards Web site, www.sonyrewards.com/bluray. Club members will earn points each time they register Sony Blu-ray titles when connected to the studio’s BD Live network.
Also on Oct. 7, Walt Disney Studios Home Entertainment will bow its own BD Live rewards program with its DVD/Blu-ray launch of Sleeping Beauty. Viewers play games featured on the disc to earn points toward ringtones, wallpaper and other items at ‘Disney Movie Rewards Live.’
“SPHE is dedicated to providing consumers with the most dynamic Blu-ray Disc experiences possible,” said Lexine Wong, senior executive VP of worldwide marketing at Sony. “The Sony Pictures Blu-ray Club, made possible by the new interactivity of BD Live, provides a unique incentive for our consumers who have embraced our Blu-ray high-definition movies.”
John Briesch, Sony Corp. president of card marketing and services, added, “The Sony Rewards Program was created to reward our customers for their loyalty to Sony. We are excited to now extend this program to our high-def movie fans over the BD Live networks so that we can strengthen our relationship with these cutting-edge customers.”
