Web retailer offers single disc of multi-DVD sets

JusttheDisc.com prices DVDs at $3.99

By Susanne Ault -- Video Business, 9/12/2008

SEPT. 12 | Web retailer JusttheDisc.com is offering customers a way to purchase a single piece of a multi-DVD or CD set.

The site, which launched quietly more than a year ago, sells individual $3.99 DVDs from a selection of about 7,700 titles, spanning TV and film releases. Currently available DVDs include the sixth disc from the fifth season of The Gilmore Girls and the second disc from the fourth season of Sex and the City, among others.

JusttheDisc.com also offers single $2.99 music CDs from a much larger 320,000-album selection.

Shipping is free when people purchase five or more CD/DVD units.

The idea is that customers can use JusttheDisc.com to purchase as many, or as few, episodes as they want from a multi-disc set such as TV seasons on DVD. Also, individual consumers, video stores and libraries can use JusttheDisc.com to replace a lost or damaged disc from TV or film sets.

JusttheDisc.com co-owners Kevin Galione and brother Craig Galione have long purchased overstock CD and DVD inventory from retailers and distributors for other business interests. They decided to launch the Web retail outpost in order to create value out of about 10% of their received inventory that features damaged packaging or artwork but flawless discs.

“Especially with TV box sets that are bulky, the casing can get crushed in transport,” said Kevin Galione. “But the discs are perfect. We are getting a lot of interest from different folks, who are curious about this. We really are trying to make it the lowest cost way to buy entertainment.”

JusttheDisc.com product is sold without its original artwork. Inventory sold on the site is generally new.

Galione said the company is reluctant to formally advertise the site, because he and his brother want to keep costs low. However, people seem to be finding the site on their own, as traffic is already reaching about a couple of hundred thousand hits a month, according to the company.

Galione hopes word will keep spreading that individuals and institutions can economically build or maintain a DVD or CD collection with JusttheDisc.com.

“Libraries don’t want to spend $80 because one guy screwed up their copy of Deadwood,” said Galione.