MPI goes green with Baraka
By Samantha Clark -- Video Business, 9/3/2008
SEPT. 3 | MPI will release its first DVD with eco-friendly packaging on Oct. 28. A restored version of the 1992 documentary Baraka will be delivered on standard-definition DVD and Blu-ray in GPack 100% recyclable cases.
The documentary will be housed in 100% recyclable cases.
The Forest Stewardship Council-certified GPack cases, by James Allyn, are made with 20% post-consumer waste, and the labels are printed with soy-based inks. The cases weigh less than conventional plastic DVD and Blu-ray packaging, lowering transportation costs and related greenhouse gases.
“We’ve been looking into eco-friendly packaging for a while now, and Baraka was the perfect title to test it out on,” MPI spokeswoman Stephanie Marlow said. “Moving forward, we definitely plan on trying out more ‘green’ routes with packaging, manufacturing, etc.”
Directed by Koyaanisqatsi choreographer Ron Fricke, Baraka features images of the world and its people set to music. The title will be priced at $29.98 on DVD and $34.98 on Blu-ray. Prebook is Sept. 22.
