MVD on Zipidee
INDIE FILM GUIDE: Titles available on Zipidee widgets
By Cindy Spielvogel -- Video Business, 8/25/2008
AUG. 25 | INDIE FILM GUIDE: MVD Entertainment Group has made a deal that can help retailers compete in digital downloading. Through an agreement with Zipidee.com, the music video distributor will provide video titles on-demand through other Web sites, including those of retailers.
Zipidee provides download widgets for retail Web sites.
Retailers who use Zipidee’s Content On-Demand Widgets on their Web sites can serve as an affiliate of Zipidee in selling certain titles. Affiliates can earn 15% of each transaction they make.
The first title MVD will offer through a widget from Zipidee is Punk Rock Karaoke, which will be available Sept. 5.
“The widgets are a viral vehicle for anyone with a Web site,” says Michael DeMonte, VP of sales and marketing for MVD. Zipidee hosts the program and handles the transactions.
“This is a very easy way for retailers to sell digital programs,” DeMonte says. Brand-name retailers will benefit, he adds.
“You can have something that iTunes doesn’t,” he says.
