Amazon promotes Green buying
By Samantha Clark -- Video Business, 8/13/2008
AUG. 13 | Amazon has launched a Green section of its retail Web site, offering a "Green Life" blog and helping customers easily find environmentally friendly products, including DVD and Blu-ray Disc titles.
Atop a "Browse Green Products" box on the left of Amazon's Green home page, users can navigate to "Green Media" to find related books, movies, TV, magazines and downloads.
Among the items showcased on the Green Media page are such environmental DVDs as National Geographic: Six Degrees Could Change the World on Blu-ray and "Package-Free Viewing: Unbox Downloads," including Who Killed the Electric Car? and An Inconvenient Truth.
The page also lists the site's best-selling nature documentaries, which was topped by BBC/Warner Home Video's Planet Earth: The Complete BBC Series DVD and Blu-ray sets at press time.
Other products showcased on Amazon Green are Seventh Generation cleaning products, organic grocery items and bamboo bath towels.
The company reveals that it does what it preaches, listing myriad ways Amazon is greening its processes. For example, the company ships its products in 100% recyclable packaging and individual fulfillment centers have analyzed their power usage and cut were applicable. In December, Amazon announced plans for a new eco-friendly corporate headquarters in Seattle, which will be open in mid-2010.
