Hero helps double Activision profits
FROM VARIETY: Videogame bolsters company's strong quarter
By Ben Fritz of Variety -- Video Business, 8/1/2008
AUG. 1 | FROM VARIETY: Revenue surged 34% and profits more than doubled in Activision's last quarter as a stand-alone company thanks to a boffo bow for the Kung Fu Panda game and two new Guitar Hero titles.Activision, which recently merged with Vivendi Games to form Activision Blizzard, reported a $59 million profit on $654.2 million in revenue.
Though it didn't break down sales figures, Activision said Kung Fu Panda was its biggest launch yet for a game based on a DreamWorks Animation pic. Companies have had a licensing arrangement since the toon studio went public in 2004.
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