DirecTV: Web’s a VOD ally
FROM MULTICHANNEL NEWS: Net-based results are on target, Shanks says
By Multichannel News staff -- Video Business, 7/14/2008
JULY 14 | FROM MULTICHANNEL NEWS: DirecTV is betting that the Web will serve as a major technological ally as it tries to match cable in delivering on-demand video content.The top U.S. satellite-TV provider (17 million subscribers) will lean on customers’ Internet connections to support DirecTV On Demand, which officially launched late last month, as well as other interactive services as it competes with cable and telephone companies in the on-demand content-delivery arena. That’s according to Eric Shanks, executive vice president of entertainment, interviewed at DirecTV headquarters here last week.
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