Ubisoft drives Hybride
FROM VARIETY: Videogame publisher continues expansion
By Ben Fritz of Variety -- Video Business, 7/9/2008
JULY 9 | FROM VARIETY: French videogame publisher Ubisoft is continuing its expansion into the traditional entertainment biz with a first-of-its-kind deal to acquire Montreal-based f/x house Hybride.Company will be integrated into Montreal's Ubisoft studio, which last year established a digital arts arm to expand beyond its work on vidgames such as Prince of Persia and Assassin's Creed to produce CG animation.
Unique purchase will let Ubisoft use Hybride's technology and personnel to improve the animation quality in its games while also giving it a stronger connection to the feature film biz.
Read the full story on Variety.com.
