Genius delivers Halo as board game

Features exclusive DVD content

By Susanne Ault -- Video Business, 7/2/2008

JULY 2 | Genius Products will distribute the first board game based on the popular Microsoft videogame franchise Halo.

Streeting this September, Halo Interactive Strategy Game carries over the property’s military story line and such signature characters as Master Chief, A.I. and Covenant. The board is designed to match the videogame’s 3D graphic design and is enhanced with exclusive DVD content.

B1 Games partnered with Genius for the release of Halo Interactive.

“Halo is one of the most recognizable and successful videogame franchises of all time and boasts a tremendous worldwide presence that continues to grow,” said Trevor Drinkwater, president and CEO of Genius. “Fans of all ages are going to love this extension of the popular brand that offers endless game play. B1 Games has created an incredibly innovative game that mirrors the hit franchise and will truly resonate with fans.”