War doc launches Cinevolve slate
INDIE FILM GUIDE: Studio to donate portion of DVD proceeds to wounded veterans
By Cindy Spielvogel -- Video Business, 5/19/2008
MAY 19 | INDIE FILM GUIDE: After forming last year, Cinevolve Studios will release its first title in June. Due the week after Memorial Day is Home Front, a Showtime documentary that played the film festival circuit. It will be followed late in the third quarter by Cinevolve’s first regular slate of releases.
Cinevolve is headed by CEO Arik Treston, who founded the company with president Nicole Ballivian. Both previously were at Cinema Libre. Treston says Cinevolve was set up as a “collaborative environment to allow filmmakers to be involved.” The company is interested in “festival favorite”-type films, Treston says, and plans to institute some unique marketing ideas and charitable efforts on behalf of filmmakers.
Cinevolve expects to release one or two films per month, with two to four per year being theatrical releases. The company has been acquiring films and documentaries over the last several months and is in the process of opening wholesale and retail accounts.
Home Front, which documents the plight of wounded soldiers who return from the war in Iraq, will be released June 3 (prebook now; DVD $24.95) in conjunction with Heroes Day, a national campaign to raise awareness for wounded veterans, involving veterans groups, organizations for the disabled and others. A portion of the proceeds from the DVD will be donated to programs that benefit wounded veterans.
Cinevolve’s future slate will include We Pedal Uphill: Stories From the States, a film on post-9/11 America. It’s set for theatrical release in the fourth quarter and DVD in the first quarter. 12 in a Box, a British farce about 12 strangers in a mansion, also is set for a fourth-quarter theatrical release and first-quarter DVD release.
The Line, an Australian take on the dirty cop/clean cop gangland thriller genre, will be a third-quarter DVD premiere, while El Tinte De La Fama (The Color of Fame), a Venezuelan feature, will premiere on DVD in the fourth quarter.
