Film Movement drinks in Stella Artois deal
INDIE FILM GUIDE: Companies believe they target same consumers
By Cindy Spielvogel -- Video Business, 4/21/2008
APRIL 21 | INDIE FILM GUIDE: Independent and foreign film distributor Film Movement has renewed its sponsorship agreement with Stella Artois.
Stella Artois ads are included on DVDs sold through Film Movement’s Web site.
On DVD, every Film Movement title includes a Stella Artois presentation credit and an ad.
“Stella Artois is perfectly aligned with Film Movement’s mission, because both brands share a passion for bringing the highest quality in independent and foreign films to a wider U.S. audience,” says Adley Gartenstein, president of Film Movement.
Chris Auberry, U.S. brand manager for Stella Artois, adds that the deal “will help us extend our message to a discerning group of consumers—the kind of consumers who expect and appreciate the finer things in life.”
