Magic Play tones its titles
FITNESS GUIDE: Mitch Perliss brings the workout DVD business to his new label
By Cindy Spielvogel -- Video Business, 4/14/2008
APRIL 14 | Mitch Perliss, senior business director of North American distribution for Magic Play Entertainment, is bringing the workout DVD business to his new label.Perliss, who honed the fitness business at his former company, Razor Digital, is taking a more targeted approach to the category now.
“Certain key retailers aren’t supporting the fitness category like they were a few years ago, so we’re focusing on product that is well-known to the consumer,” he says.
Both have strong promotional abilities in addition to their fitness acumen.
“We’re going to do more direct-to-consumer marketing,” Perliss says.
