Netflix hires Sonopress exec to head supply chain development
Lee in new role for mail-rental company
By Marcy Magiera -- Video Business, 4/15/2008
APRIL 15 | Netflix has hired Anna Lee as head of supply chain development and replication, a newly created post in which she will be a key company liaison with studios and disc manufacturers.
Lee
Lee joins the retailer from replicator Sonopress, where she was senior VP of global video markets.
“Anna will represent our company’s interests in the complex and dynamic intersection where we come together with studios and replicators,” said Netflix chief content officer Ted Sarandos, to whom Lee reports. “Her experience and technical expertise in the world of physical and digital media will be of great value to Netflix as we continue to drive change in the industry.”
Lee said she will be looking for best practices among the multiple replicators from which Netflix now receives discs.
She also will play a role in Netflix’s expansion of Blu-ray Disc rentals by focusing on technological development and manufacturing of the format and will oversee Netflix’s replication of its own Red Envelope titles.
Before Sonopress, Lee was VP of video acquisition and new product development for Bertelsmann Direct Group and held jobs at Time Warner and Sony Music.
